WHAT IS Waajidi

WAAJIDI is deeply personal and carries the essence of our family’s story. Named after the town where our family comes from, WAAJIDI represents our roots, our journey, and the values that shape everything we create. As the debut collection of the Wairah brand, WAAJIDI is more than just a name—it’s the foundation of our vision and a celebration of where it all began.

As the debut collection of the Wairah brand, WAAJIDI serves as the cornerstone of our vision—combining timeless design with cultural significance. This collection features 12 thobes, thoughtfully created in three unique designs and available in four rich colors: gold, white, blue, and burgundy. Each thobe is crafted to embody elegance, comfort, and modesty, reflecting the values that unite us and our connection to our roots. WAAJIDI isn’t just a collection of thobes; it’s a celebration of where we come from and a symbol of what Wairah stands for—heritage, quality, and style with purpose.